For any site, the heart of its success is traffic flow, but there is more to it than that. Its actually
“converting” traffic flow.

Anyone can get untargeted and unfocused traffic, you can buy it by the boat load for $20 per 10,000. But its
useless, and people seem to not get that at all. Give me 10 people a day who are standing by with credit card in
hand, rather than 10,000 exit pops or similar.

Coverting traffic is everything, and traffic flow around the site is important too. Imagine for a second that you
have never been to your site; how easy is it to get around? Is the buy button prominent or whatever the action you
want your visitors to take? Can they visit all pages without too many clicks? Is it pleasing to the eye? And so
much more. What would be even better would be to get a friend who is fairly new to the internet , and has never
seen your site before; get them to move through the site and make notes. Then rate their user experience, and make
changes accordingly.

Simple really, but not many people do it, and so many more go for complex flash sites, rather than simple
functional and attractive sites. Forget the flash, make the user happy, and make them do what you got them there
for in the first place.

A site is a window on what you do, and how you do it; get this wrong, and people will pass by your window without
going in the front door, and more than likely visit your neighbour.

Don’t let this happen.

Once you have the desired window, then market that window, spread the word both on and offline, use a company like
flowtown, they are the expoerts at this, and they will get you the right sort of traffic for your site.
Basically: Improve your window and user experience, and this will improve your traffic flow.

Keyword: Improve Your Traffic Flow